The Google Display Network (GDN) is a vast network of websites, apps, and Google-owned properties where businesses can display their ads. This network allows advertisers to reach a broad audience and target specific interests, demographics, and locations.

Key aspects of the Google Display Network:

Reach:

The GDN reaches over 90% of internet users worldwide.

Variety of sites:

It includes over 2 million websites, video platforms, and apps, including Google-owned properties like YouTube and Gmail.

Targeting:

Advertisers can target specific audiences based on their interests, demographics, and location.

Visual ads:

Display ads on the GDN are visually engaging, using images, videos, and other formats.

Marketing goals:

Display campaigns can be used to drive sales, generate leads, and increase website traffic.